Magazine Publisher Case Study

Magazine Publisher Case Study

 

Bauer media is located in Hamburg, Germany and was first established in 1875. It is a multinational media company and works within 15 countries around the world. Today the worldwide flow of magazine titles of Bauer media products totals to around 38 million per week. The company compromises 282 magazines in total as well as other media sources. Bauer media is a multi-platform UK based Media Company consisting of many companies set under two separate divisions which are Radio and Magazine. Bauer was first introduced to Britain in 1987 with the unveiling of Bella magazine and rose to become one of the largest media and publishing companies within Britain.  Publishing brands of Bauer media consists of Bella, Take a Break and TVQuick and also many media brands such as Kerrang!, Q, Bauer Radio and Box Television.

Bauer Media joined the Bauer Media Group in January 2008 following attainment of Emap plc.’s consumer and professional magazines, radio, TV, online and other businesses. Overall, the Group employs around 6,400 people.

The approach of Bauer media is to connect and build strong relationships with their consumers to try and engage listeners and readers, to provide exceptional content through their multiple platforms throughout the media in an array of diverse methods.

The first radio company to be acquired by Bauer media was Kiss FM which was then followed by Liverpool’s radio city. Throughout the 90’s Bauer bought into two other big names FHM acquired in 1994 and popular music channel The Box in 1996.  Part way through 2002 Bauer launched closer magazine and in 2005 Grazia.  Other magazine’s published Bauer are Heat, Parkers, MATCH!, CAR and Yours. All summing up to around 80 influential brand names.

 

 

A smaller magazine publisher called g66monthly offers locally produced and distributed magazines. It was first set up in 2008 located in Glasgow. The magazine is published to serve and entertain the local area. G66monthly only has a small customer base which includes smaller and larger businesses. Each month G66monthly publish around 5000 copies of their magazines to the local areas and each month the customers can request to change their adverts for free. This offers diversity and new content to consumers. G66 believes in their local community and strives to make a positive change to the local economy.