Magazine Industry Overview

Magazine Industry Overview

Within the past 10 years there has been a significant decline in the sale of magazines. One of the main reasons for such a large decline is the new and developing technology such as internet and smartphones where customers can look for exactly what they want without any need of purchasing a magazine. This provides a quick and easier fix for the customer than a magazine would. The circulation figures for Kerrang! Magazine for the first half of 2011 was 43,033 which mean the sales fell by 2.2%. This shows us the big threat that technology has on the magazine industry today.

 Another significant factor as to why the magazine industry are struggling is because is because of the recent financial difficulties throughout the economy. This will make it difficult for smaller magazine companies to survive and the bigger companies will be made to become more successful. The main way in which magazines would try and fund their magazines would be through advertisement within the magazine, however as the sale has been decreasing the magazines are trying to focus more on the content of the magazine to keep the sales going instead of the advertisements, therefore magazines are finding it increasingly difficult to fund their magazines.

 Other methods in which the magazine industry are trying to fund their magazines in recent times is through online advertising, apps on smart phones and tablets and also having an online internet site for their particular magazine.